That doesn't mean you should just focus on these keywords. Also, focus on long tail keywords . These are specific keywords that consist of more than three words. These keywords will have a low search volume. But they also have low competition, and because they are often very specific keywords, they are much more likely to attract the right people. In the image below you see an example of a long tail keyword compared to a broader keyword. Long tail keyword | Bureau Bright There is a good chance that Jansen & de Jong can reach the first page for a specific keyword such as 'Tax advice for self-employed entrepreneurs.
The search volume for that keyword will not be high, but the people who use this search query are a lot more interesting to Jansen & de sessions Singapore phone number list you Jong than the people who used a broad keyword such as 'tax advice'. How can you use keyword research? You have completed the six steps, and your keyword research is over. But what now? What will you do with that list full of words, search volumes and competition data? to optimize the current pages of your keyword research for the right keywords.
This will make your website easier to find for the people you want to attract. Secondly, the keyword research will come in handy for all the content you create from now on. You can create new website pages based on the keywords you want to be found for and you can use the keywords to come up with topics for your new blog posts. At Jansen & de Jong, for example, they could write a blog post with the title: '10 Tax tips for self-employed entrepreneurs'. We hope that our step-by-step plan can help you lay a good foundation for the search engine optimization of your website.