For Local Business Owners Posted by Omaha SEO Company , July , Posted in Social Media, Social Sites | Views Social Strategies for Local Business Owners . Update the Bio/About Section Local business owners should pay special attention to the bio/about section on their social profiles because this valuable real estate can impact consumers decisions to follow or like a brand. Moreover, this section enables businesses to showcase their establishments hours of operation, address and contact info, which is both convenient and helpful for local customers. Google+ and Facebook are especially important because of their impact on search results.
Information from a businesss Google+ Page, for example, is displayed in relevant searches conducted on Google. Conversely, Facebooks Graph Search functionality displays information from Pages about section in relevant searches conducted on the social network, including natural USA WhatsApp Number List language searches like restaurants near me see image below Ask for Actions Actions like check-ins, retweets, shares and likes increase a companys organic visibility on the social Web, so it is not a bad idea to ask audiences for these actions every once in a while. That said, it is important that a brand doesnt overdo these requests, as doing so can annoy customers.
It is important to note that like retweets and shares within their posts, as well as display check-in reminders inside their brick-and-mortar stores. These reminders can even include incentives, such as a percent discount on purchases for consumers that check in on Facebook during their visit. In addition to increasing a businesss visibility, actions such as check-ins, likes and reviews are displayed on Facebook Pages and likely have an impact on Pages rankings in Graph Search results Foster a Community Businesses can use Facebooks Group and Event features to foster a community of local customers on the social network. Groups can be kept private or open to the public.