But they are expensive — and they aren’t proactive. Search ads are most effective when used to target potential clients who have a high intent to buy, for example, “Buy Nike sneakers” or “Indian restaurant near me.” Those are high-value searches — but they are reactive rather than proactive. So why, you might wonder, do I think social media ads are so valuable? For starters, social media is where your audience is hanging out. Consider this: People watch more than 5 billion videos a day on YouTube. There were 2.6 billion active users on Facebook at the end of 2019. Instagram had 1 billion users as of June 2018, the last time they released usage stats. But organic reach on social media is down — and it has been down for years. Invest in paid social ads Source.
The Manifest Posting to your business’s Facebook page is only going to reach a tiny portion of your prospective audience. Using ads allows your brand to fix this problem for the least amount of money. It might be hard to justify spending on perfect mobile number list do marketing right now. And it may not be the right choice for everyone — you will have to look at your specific situation. The cost for paid ads tends to go down when things are bad. In fact, cost-per-mille of advertising on social media in the U.S. dropped to $0.089 in mid-March 2020, which was significantly lower than its previous cost. Invest in paid social ads Source.
Marketing Profs When times get tough, many businesses pull back, which means ad cost is significantly lower. As a result, you can reach even more people for less money, making it an easy way to expand brand awareness for just a small investment. Review your processes The Pareto principle states that 80% of effects come from 20% of the effort you put in. That means that 80% of your revenue will come from just 20% of your clients. What if you could focus more on those 20% who drive the majority of your revenue? Or, what efforts are taking up 80% of your time and resulting in little or no impact on your business? Here are a few processes you should reexamine.